Last Updated: February 2, 2026

Effective Date: February 2, 2026

This Privacy Policy explains how beIN90, operating the beIN90 platform ("beIN90", "we", "us", or "our"), collects, uses, stores, protects and discloses personal data when you use our websites, applications, software, services and related products (collectively, the "Services").

beIN90 provides software and technology services to football clubs, football academies, sports organizations, teams, coaches, players, employees, parents or guardians, administrators and other authorized users.

Where required by applicable law, this Privacy Policy is supplemented by contractual agreements, including a Data Processing Agreement ("DPA"), entered into between beIN90 and an organization using the Services.

1. Who We Are

The beIN90 Services are operated by:

Legal entity: beIN90

Registered address: Davtashen 1st lane 11/2, Yerevan

Jurisdiction: Armenia

Tax number: 08315949

Registration number: 999.110.1559412

Privacy contact: [email protected]

For privacy-related questions, requests or concerns, contact us at [email protected].

Where applicable under data protection law, beIN90 may act as a Data Controller for information relating to visitors, account holders, customers, billing contacts and users of beIN90's own services.

When an organization uses beIN90 to manage its own players, employees, parents, coaches or other individuals, that organization may act as the Data Controller and beIN90 may act as a Data Processor processing information on behalf of that organization.

The precise allocation of responsibilities depends on the nature of the processing and the applicable agreement.

2. Scope

This Privacy Policy applies to:

1. the beIN90 website;
2. beIN90 web applications;
3. beIN90 mobile applications;
4. customer and organization accounts;
5. academy and club management services;
6. sports management and performance services;
7. communications with beIN90;
8. support services;
9. billing-related services;
10. AI-powered features;
11. video and sports analytics features;
12. other services operated by beIN90 that link to this Privacy Policy.

This Privacy Policy does not replace organization-specific privacy notices that a football club, academy or other customer may provide to its own players, parents, employees or other individuals.

3. Personal Data We May Process

Depending on the Services used, beIN90 may process the following categories of information.

3.1 Account Information

This may include:

1. name;
2. email address;
3. telephone number;
4. username;
5. password credentials in protected form;
6. profile information;
7. account preferences;
8. language and regional settings;
9. authentication and security information.

3.2 Organization Information

Where an organization uses beIN90, we may process information relating to:

1. the organization;
2. club or academy name;
3. organization contact information;
4. departments;
5. teams;
6. facilities;
7. staff;
8. organizational roles;
9. subscription and service configuration;
10. organization settings.

3.3 Player and Academy Information

Depending on the customer's configuration, the Services may allow an organization to manage:

1. player names;
2. dates of birth;
3. team information;
4. player numbers;
5. registration information;
6. positions;
7. attendance;
8. training information;
9. competition information;
10. performance information;
11. coach evaluations;
12. development information;
13. parent or guardian information;
14. emergency contact information.

The organization using beIN90 is responsible for determining what information is appropriate to collect and for ensuring that it has an appropriate legal basis for doing so.

3.4 Communication and Support Information

Certain beIN90 Services may process sports-related information including:

1. match statistics;
2. training statistics;
3. player performance metrics;
4. distance;
5. speed;
6. movement;
7. positioning;
8. events;
9. technical statistics;
10. tactical information;
11. training workload;
12. video-derived performance information.

3.5 Video and Image Data

Organizations may upload or generate:

1. match videos;
2. training videos;
3. photographs;
4. player images;
5. team images;
6. facility images;
7. video-analysis information;
8. computer-vision-derived information.

Where an organization uploads such material, the organization remains responsible for ensuring that it has the appropriate rights, permissions and legal basis to provide the material to be processed through the Services.

3.6 Financial and Billing Information

Depending on the services used, beIN90 may process:

1. billing contact information;
2. invoices;
3. transaction information;
4. subscription information;
5. payment status;
6. organization financial records entered into the platform.

Payment-card information may be processed by third-party payment providers rather than stored directly by beIN90 where the applicable payment architecture supports this model.

3.7 Technical and Security Information

We may automatically collect information such as:

1. IP address;
2. browser type;
3. operating system;
4. device information;
5. application version;
6. timestamps;
7. login information;
8. authentication events;
9. security events;
10. error information;
11. service usage information;
12. diagnostic information;
13. audit-log information.

3.8 Communications

We may process information contained in:

1. support requests;
2. emails;
3. service communications;
4. customer communications;
5. feedback;
6. survey responses;
7. other communications with beIN90.

4. Customer Data

Information submitted to beIN90 by a customer organization through the Services is referred to as Customer Data.

Customer Data may include personal information concerning players, coaches, employees, parents, guardians, administrators and other individuals.

Customer Data remains subject to the customer's rights and instructions under the applicable customer agreement and DPA.

beIN90 processes Customer Data primarily to:

1. provide the Services;
2. operate and maintain the platform;
3. provide customer support;
4. maintain security;
5. prevent abuse;
6. troubleshoot technical issues;
7. perform authorized analytics;
8. provide requested AI and sports-analysis functionality;
9. comply with applicable legal obligations.

5. Customer Data Isolation

beIN90 is designed as a multi-organization platform.

Customer Data belonging to one organization is intended to be logically separated from data belonging to other organizations.

Access to Customer Data is controlled according to authentication, organization membership, role and applicable permissions.

Users of one organization are not authorized to access another organization's Customer Data.

beIN90 does not sell Customer Data to other football clubs, academies or organizations.

beIN90 does not intentionally make one customer's confidential Customer Data available to another customer for that customer's independent use.

6. How We Use Personal Data

We may process Personal Data for the following purposes:

Providing the Services

To create accounts, authenticate users, provide requested functionality and operate the Services.

Security

To:

1. detect unauthorized access;
2. protect accounts;
3. investigate suspicious activity;
4. prevent fraud and abuse;
5. maintain service integrity;
6. monitor security events.

Customer Support

To respond to requests, investigate problems and provide technical assistance.

Service Communications

To send:

1. account notifications;
2. security notifications;
3. billing notices;
4. service announcements;
5. operational messages;
6. password and authentication messages.

Product Improvement

Where legally permitted and consistent with applicable agreements, we may use aggregated, de-identified or otherwise appropriately protected information to understand service performance, identify technical problems and improve the Services.

Legal Compliance

To comply with applicable law, legal proceedings, regulatory requirements and lawful requests.

Business Operations

To administer contracts, subscriptions, billing, accounting, corporate operations and internal security.

7. Legal Bases

Where GDPR or similar laws apply, we may rely on one or more of the following legal bases:

1. performance of a contract;
2. compliance with a legal obligation;
3. legitimate interests;
4. consent;
5. protection of vital interests;
6. another legal basis permitted by applicable law.

Where processing relies on consent, consent may be withdrawn subject to applicable law.

8. AI and Automated Processing

beIN90 may provide artificial-intelligence and machine-learning features, including sports analysis, video analysis, recommendations, content analysis and productivity assistance.

AI functionality may process information supplied by the customer or generated through use of the Services.

beIN90 will not use Customer Data to train general-purpose AI models or disclose Customer Data to another customer for AI training or independent use unless expressly authorized by the customer, required to provide the requested functionality, or otherwise permitted by the applicable agreement and law.

Where third-party AI providers are used, their involvement will be governed by applicable contractual, technical and data-protection safeguards.

AI-generated information may be probabilistic or imperfect and should not be treated as a substitute for professional, medical, legal or other expert judgment.

9. Children and Minors

beIN90 is designed to support football academies and youth sports organizations. As a result, Customer Data may include information concerning minors.

The organization that collects and provides such information to beIN90 is responsible for determining the appropriate legal basis and obtaining any permissions, parental or guardian authorizations required by applicable law.

beIN90 does not independently determine a minor's eligibility to participate in football, training or competitions.

Organizations should avoid uploading information that is unnecessary for the Services.

Where applicable law provides additional rights or protections for minors, beIN90 will apply those requirements.

10. Special Categories of Personal Data

Certain information, including health information or biometric information, may receive additional protection under applicable law.

Customers must not upload such information unless:

1. the relevant functionality supports it;
2. the customer has an appropriate legal basis;
3. any required consent or authorization has been obtained;
4. processing is permitted by applicable law.

Where beIN90 processes such information as a Processor, it will process it according to the customer's documented instructions and applicable agreements.

11. Sharing Personal Data

We may disclose Personal Data to:

1. service providers;
2. cloud infrastructure providers;
3. hosting providers;
4. email providers;
5. payment providers;
6. analytics providers;
7. security providers;
8. AI providers;
9. customer-support providers;
10. professional advisers;
11. auditors;
12. regulators and governmental authorities where legally required;
13. parties involved in a merger, acquisition or corporate transaction.

We require service providers that process Personal Data on our behalf to provide appropriate contractual and security safeguards where required by applicable law.

We do not sell Customer Data to other customers.

12. Subprocessors

beIN90 may use third-party service providers, known as subprocessors, to provide infrastructure and supporting functionality.

For now we haven't any subprocessors, so the list is empty:

13. International Transfers

Personal Data may be processed in countries other than the country in which the individual or customer is located.

Where applicable law restricts international transfers, beIN90 will use an appropriate legally recognized transfer mechanism, such as an adequacy decision, standard contractual clauses or another permitted safeguard.

Customers may contact [email protected] for additional information regarding applicable transfer safeguards.

14. Data Retention

We retain Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy, applicable contracts, legitimate business requirements and legal obligations.

Retention periods may differ depending on:

1. the type of data;
2. the purpose of processing;
3. contractual requirements;
4. legal obligations;
5. security requirements;
6. dispute resolution requirements.

Customer Data retention and deletion may additionally be governed by the customer's agreement or DPA.

15. Account Termination and Data Deletion

Following termination of a customer account, Customer Data may remain available for a limited period to permit data export, account recovery or other agreed transition activities.

After the applicable retention period, Customer Data will be deleted or anonymized, subject to:

1. legal retention obligations;
2. security records;
3. backup retention cycles;
4. legitimate dispute or litigation requirements.

Customers may request information regarding available export and deletion procedures through [email protected].

16. Security

beIN90 maintains technical and organizational measures designed to protect Personal Data and Customer Data against unauthorized access, disclosure, alteration, loss and destruction.

Further information is available in our Security Policy at:

https://bein90.com/security-policy

17. Cookies and Similar Technologies

beIN90 uses cookies and similar technologies.

Information regarding the categories, purposes and controls applicable to cookies is provided in our Cookie Policy:

https://bein90.com/cookie-policy

Non-essential cookies and similar technologies will be used in accordance with applicable law and the choices available through our consent mechanism.

18. Your Privacy Rights

Depending on applicable law, you may have rights including:

1. access;
2. correction;
3. deletion;
4. restriction of processing;
5. objection;
6. data portability;
7. withdrawal of consent;
8. objection to certain marketing;
9. rights relating to automated decision-making and profiling, where applicable.

Requests may be submitted to: [email protected]

We may need to verify identity before responding to a request.

Where an organization controls the relevant Customer Data, you may also need to exercise your rights through that organization.

19. Marketing Communications

We distinguish operational communications from marketing communications.

Operational communications may include security alerts, account notifications, billing messages and important service information.

Marketing communications may include product announcements, newsletters, offers and promotional information.

Where consent is required for marketing communications, we will obtain and manage consent in accordance with applicable law.

You may unsubscribe from marketing communications at any time.

20. Third-Party Websites

The Services may contain links to third-party websites or services.

beIN90 is not responsible for the privacy practices of third parties that operate those websites or services.

Users should review the privacy policies of relevant third parties.

21. Legal Requests

beIN90 may disclose information where reasonably necessary to:

1. comply with applicable law;
2. comply with a valid legal process;
3. respond to a lawful governmental request;
4. protect the rights, safety or property of beIN90, customers or other persons;
5. detect or prevent fraud, abuse or security threats.

Where legally permitted, beIN90 will seek to limit disclosures to information reasonably necessary for the applicable purpose.

22. Corporate Transactions

If beIN90 participates in a merger, acquisition, restructuring, financing, sale of assets or similar corporate transaction, Personal Data may be transferred as part of that transaction subject to applicable law and appropriate safeguards.

23. Privacy by Design

beIN90 seeks to incorporate privacy and data protection principles into the design and development of its Services.

This includes, where appropriate:

1. data minimization;
2. access control;
3. organization-level isolation;
4. security logging;
5. controlled administrative access;
6. appropriate retention;
7. secure development practices.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are material, we may provide notice through the Services, by email or by another appropriate method.

The effective date and last updated date will appear at the beginning of this Privacy Policy.

25. Contact Us

For privacy questions, requests or complaints:

beIN90

Email: [email protected]

Address: Davtashen 1st lane 11/2, Yerevan, Armenia

Where applicable, individuals may also have the right to lodge a complaint with the competent data protection supervisory authority.

Version: 2.0

Last Updated: February 2, 2026